Raul Ferrer Conill

PhD candidate in Media and Communication


My research interests focus on the intersecting points of three different fields: journalism and the news industry, technology, and gamification. I am particularly interested in new patterns of production, distribution, and consumption of news in the emerging mobile society; the applications of gamification to engage and create new habits of news engagement; the use of native advertising in digital journalism; and any other form of datafication processes in media and communications.

The narrative of my dissertation focuses on the future of journalism and media, and the potential benefits and dangers that the enhancement of gamified approaches can bring to the industry. Because gamification is a new trend, a proper empirical research could not only benefit academia, but also aim for business applicability in organizational environments. As such, my PhD research will address the following practical and meta-theoretical questions: What are the theoretical and practical implications of applying gamification in news production context? Why do institutions adopt gamified experiences in news contexts? And how do journalists make sense of these applications?
Challenge accepted!

Utvalda publikationer:


  • Ferrer Conill, R. (2016).  Camouflaging church as state: An exploratory study of journalism’s native advertising. Journalism Studies, 1-11. DOI:10.1080/1461670X.2016.1165138.
  • Handler, R. & Ferrer Conill, R. (2016). Open Data, Crowdsourcing and Game Mechanics. A case study on civic participation in the digital age. Computer Supported Cooperative Work (CSCW), 25:2, 153-166. DOI 10.1007/s10606-016-9250-0
  • Ferrer Conill, R. (2016).  Feeding the Red Critter: The gamification of project management software. In Dymek, M. & Zackariasson, P. (eds.) The Business of Gamification. Routledge.
  • Örnebring, H. & Ferrer Conill, R. (2016).  Outsourcing newswork. In Witschge, T, Anderson, C.W., Domingo, D. & Hermida, A. (eds), The Sage Handbook of Digital Journalism, 207-221. Sage Publications. DOI: 10.4135/9781473957909.n14
  • Ferrer Conill, R. & Karlsson, M. (2015). The Gamification of journalism. In Davis, D.Z. & Gangadharbatla, H. (eds) Emerging Research and Trends in Gamification, 356-383. IGI Global. DOI:10.4018/978-1-4666-8651-9.ch015


As a part of my work at the university, this year (HT13-V14) I'm involved (teach and/or grading) the following courses:

  • Electronic business and enterprise systems (master’s course)(ISAD27)
  • Media and online cultures (master’s course)(KVVS112) – Jyväskylä University
  • ICT and social change (MKGB71) – Course convenor
  • Digital aesthetics (MKGB60) – Course convenor
  • Strategic digital communication (MKGB62)
  • Comunicación y ciudadanía digital (Communication and digital citizenship) (SEJ061) – Cádiz University
  • Web and digital image (MKGA43)
  • Web production (MKGA60)
  • Introduction to Media and Communication Studies (MKGA01)
  • Business by web and web analytics (ISGA97)
  • Bachelors thesis advisor



I have reviewed articles for the journals Journalism Studies, Media Communication & Society journal, and Commons; as well as conferences such as ICA, ECREA, and AoIR. 

I am chair of Karlstad University Graduate Students' Association; student representative for ICA's Journalism Studies division; and student representative for ECREA's Digital Games Research division. I am a member of the Geomedia research group and NODE, the Ander Centre for Research on News and Opinion in the Digital Era.

ORCID: 0000-0002-0501-2217
ResearcherID: G-3347-2014


Originally from Barcelona, Raul Ferrer has long stopped referring to himself in third person.
My academic background is within economics and business studies: bachelors degree in Business Science, advanced bachelors degree in Business Administration, and an advanced bachelors degree in Research and Marketing Techniques.
I hold a Master's of Science in Global Media Studies (IT major), and a Master's of Arts in Project Management.
As a result of having a binational background and experiencing the joy of living abroad, I speak five languages: Spanish, Catalan, English, Swedish and Greek. This was accidental and unintended.
Professionally, I have extended experience in the field of IT, with several years as a web designer and developer.
When not working, I tend to be working.
Feel free to approach me with cookies.