Raul Ferrer Conill

PhD candidate in Media and Communication


My PhD research lays focus on the intersecting points of three different fields: journalism and the news industry, mobility and mobile devices, and gamification. It examines the production, distribution, and consumption of news in the emerging mobile society. It also studies the applications of gamification to engage and create new habits of news consumption in the new mobile audiences.

The rise of mobile digital devices has already altered the environment of local news and information. Traditional news organizations and other community-based information providers are trying to keep up with the fast paced and continuous access to content, however mobile communication has expanded and transformed the way we interact with others, and the way we handle information in a daily basis. New rituals are created and internalized as mobile outlets of content remain present in our hands, constantly.

Thus, new techniques to overcome the challenges of going mobile and to lock and engage audiences to a particular media outlet are arising, such as gamification. The applications of gamification in digital news consumption, especially in mobile settings are quite promising. The idiosyncrasies of mobility and its personal nature make for the application of gamification techniques a particularly suiting one in order to engage users to use a service daily, providing a potentiality for increased consumption and loyalty.

The narrative of my dissertation focuses on the future of journalism and media, and the potential benefits that the enhancement of mobility approaches can bring to the industry. Because gamification is a new trend, a proper empirical research could not only benefit academia, but also aim for business applicability in organizational environments. As such, my PhD research will address the following practical and meta-theoretical questions: How does mobility affect the creation, distribution, and consumption of news? What are the theoretical and practical implications of applying gamification in a mobile news context? How could gamification techniques be successfully implemented in the distribution of digital news?

Challenge accepted!


Utvalda publikationer:


  • Ferrer Conill, R. (2014). Going Mobile: Gamifying Digital News in Mobile Devices, in Gamberini, L., Spagnolli, A., Chittaro, L., & Zamboni, L.(eds) Persuasive Technology: Persuasive, motivating, empowering videogames. Adjunct proceedings, pp. 86-89. 9th International Conference on Persuasive Technology, PERSUASIVE 2014, Doctoral Consortium. Padova, Italy, May 2014.
  • Ferrer Conill, R. (2014). The gamification of news: Towards a new framework for researching game mechanics in journalism, in ECC ECREA 2014, Lisbon, Portugal. November 2014.
  • Ferrer Conill, R. (2013). Hierarchical channels: conflicts of communication in crisis environments in Ghana, in Proceedings of the ICA/ACOP/AE-IC/UMA regional conference in Malaga. Why should I trust you? Challenges for communication in times of crisis. July 2013.



As a part of my work at the university, this year (HT13-V14) I'm involved (teach and/or grading) the following courses:

  • Webb och digital bild (MKGA43)
  • Webbproduktion (MKGA60)
  • Introduktion till medie- och kommunikationsvetenskap (MKGA01)
  • Business by web and web analytics (ISGA97)
  • Digital estetik (MKGB60)



 I am a reviewer for the Media Communication & Society journal (http://www.sagepub.com/journals/Journal202140)

 I contributed as a reviewer for the IGI Handbook of Research on Trends in Gamification, the ICA conference, and the Student Interaction Design Research Conference SIDeR'13

I am a member of the Geomedia research group and NODE, the Ander Centre for Research on News and Opinion in the Digital Era.

ORCID: 0000-0002-0501-2217
ResearcherID: G-3347-2014


Originally from Barcelona, Raul Ferrer has long stopped referring to himself in third person.

My academic background is within economics and business studies: bachelors degree in Business Science, advanced bachelors degree in Business Administration, and an advanced bachelors degree in Research and Marketing Techniques.

I hold a Master of Science in Global Media Studies (IT major), and a Master's of Arts in Project Management.

As a result of having a binational background and experiencing the joy of living abroad, I speak five languages: Spanish, Catalan, English, Swedish and Greek. This was unintended. No biggie.

Professionally, I have extended experience in the field of IT, with 14 years as a web designer and developer.

When not working, I tend to obsessively use a wide variety of mobile devices, go running, write pop culture tidbits, and feed imaginary dragons.

Feel free to approach me with cookies.